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Search Engine Optimization or SEO, are the techniques used to increase your web page and web site ranking within search engines. The higher your web site ranking within the Search Engines means that more people will find your site, increasing your customer base.
The benefit of being at the top of a search engine is that it can make you money. The more traffic you get, the more customers you will convert and that equals profit.
With this in mind many companies do spend a lot of money getting to the top and staying there, and whilst all SEO costs money, campaigns can be catered to your budget and almost always pay for themselves.
If you don't have any SEO and you have got a website then optimising your site is a very good idea, if potential clients can't find your site in the search engines they will find your competition.
If you want to attract customers to your web site or you have an e-commerce site SEO has to be a priority.
Here are a selection of our clients who we have blown away with both our service and results, have a look for yourself or read their testimonials
SEO breaks down into 2 basic categories Pay Per Click (PPC) & Organic SEO.
No company can guarantee you the top spot in the search engines, the search engines are updated between 3-6 times a year and this will affect your SEO everytime it changes.
SEO is not an exact science, it is about constantly tweaking techniques until you get the required results, with a Pay Per Click Campaign and a decent budget results can be achieved very quickly but it will cost.
It takes time to build and manage a SEO campaign. If SEO is offered as part of the cost of the web site you will not be getting a real SEO campaign.
With Organic SEO this can take time but is a great deal cheaper and more secure in the long run.
Not every site can be Search Engine Optimised, if a site is badly built or built completely in flash then you are better off starting from scratch and getting a new website that is designed to be Search Engine Friendly.
Sites that have been built with imagery instead of HTML text completely destroy any possibility of SEO.
This is an older coding technique that makes search engines think your web site is completely empty and no content means no SEO.
Unfortunately flash cannot be read by the programs that search engines send out (metaspiders or bots as they are known), therefore they see a blank web site and will not be able to rank the site.