Alight Clients | JCB
| JCB Spec Builder Applications | Brochures | Flyers | Posters |
Alight have worked with JCB, the international construction and agricultural equipment manufacturing company, on various projects over the last four years. These projects have included supplying JCB with multimedia and web support to build interactive online and DVD applications, to improve the machine component selection process and working with their in house designers on graphic design for advertising and marketing campaigns.
JCB Spec Builder
Alight developed & delivered a complete solution to ordering building specifications for their sales people and the assembly line.
The Brief
JCB asked Alight to find a solution to a conflicting specification problem that could potentially occur when clients ordered certain components for machinery being built bespoke on the factory floor.
Alight's Solution
After carefully examining the situation we understood that the problem could be solved at two key checkpoints. We needed to make sure that people building their dream machine could get all the components that they wanted at the time of ordering, to do this we developed the Interactive Machine Spec Builder.
The Spec builder contained information of all the machines components and potential conflicting components within it. The application was originally designed as a technical advisor but it was so user friendly that it also became a sales tool, showing what components you could have, highlighting benefits and lift ratio's etc.
The spec builder was made up of 3D rotating selection panels, allowing users and sales people to pick and choose components for their new machine without the worry of components conflicting. The interface had optional advice on each of the selection panels, with clear illustrations of benefits for certain add on's for specific environments.
Due to the initial Spec Builder success, JCB have asked Alight to start looking at developing multi lingual applications for almost all of the JCB machine types.
JCB | Graphic Design Campaigns
We have delivered a lot of different projects for JCB, everything from product brochures, flyers, magazine advertisements, posters and 48 sheet billboard posters.
Being brand experts we supported the JCB brand development and designed for both the UK and American market. The design work was so successful that we were asked to develop the projects into eighteen different languages, covering Europe, South America, and the Middle East.
